Reckitt Benckiser announce Brasso Gadget Care Launch

Reckitt Benckiser have said they will launch the new product - Brasso Gadget Care in November. Its main target market is greatly removed from previous Brasso audiences.

Brasso Gadget Care is firmly placed to try and appeal to the younger generation and tech savvy marketplace. The new product is designed to work on the modern materials that make up iPods, iPhones, laptops, HDTVs and the like.

The marketing push is under wraps but as I revealed yesterday it is likely to include sponsorship of the Channel 5 hit TV show - The Gadget Show and the product will likely be this years sponsors of the Gadget Show Live.

The Brasso brand is over a hundred years old now and watching the performance of Brasso Gadget Care, a marketing leap of faith, is going to be interesting to say the least.

The first Brasso Gadget Care stockist has also been identified, but weather they are taking pre-orders is unclear. Laviva Online Store

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